Redefinining Accelo’s Brand & Website
Accelo is a project management software platform designed for small businesses. In a world where thousands of platforms exist to help increase efficiency and decrease costs, Accelo was looking to upgrade their dated website to stand out amongst their competitors.
Previous Webpages
The Brand
Prior to the website redesign, I evaluated and overhauled the Accelo brand guidelines. With my background in ADA color compliance guidelines, I worked through color combinations that would bring the current colors into a more modern and accessible set. I set specific parameters around color combinations within the guide and provided examples for do’s and dont’s.
